Posted on February 25, 2010.
The car insurance South African battle Most often, the South African consumers pay a high price for the lack of competition between "Big Business" in South Africa. The monopolies are common, and pricing by banks and food manufacturers regularly make headlines in national newspapers.
The insurance sector has been relatively competitive for decades, but because of technological advances and changes in consumer behavior, traditional companies based insurance broker were left leaving two insurance companies, and Outsurance DialDirect to participate in the new car insurance market.
Unlike their competitors and Outsurance DialDirect are direct providers of motor insurance. Consumers can pick up the phone, call one of these companies, fill out a questionnaire / telephone policy and when they hang up, be covered by the insurer. These companies are quick to point out that by cutting the brokers they are able to provide cheaper policies. Whether this is actually the case is arguable that traditional insurers argue that the expertise that brokers offer consumers help in adjusting their policies to their own needs, thereby saving money.
When DialDirect Outsurance and does stand out from their competitors in their use of "new media", especially the Internet. A look at some of the most popular sites in South Africa as Anancy and Mweb reveal a multitude of banners and links all point to sites of those companies.
The two companies are engaged in affiliate marketing online using networks like TrafficSynergy and OfferForge to affiliates that recruit further enhance the online presence of these companies by placing banners and links on their sites Web to generate referral commissions.
The most important of all is Outsurance and quasi-monopoly DialDirect of Google search results, both paid and natural phrases auto insurance related research, such as "automobile insurance". In the U.S. and UK have a website that ranks the top 10 course in insurance terms on Google is almost as good as being allowed to print your own money. return the motor insurance Google.co.za searched for "10 websites that either the market or Outsurance DialDirect (including sister companies) policies. DialDirect dominates the top 10, with 8 of the 10 sites, either DialDirect sell policies or those of other companies insurance budget group as 1st woman and Auto & General. The absence of traditional car insurance companies like Hollard is undeniable. Outsurance is represented by their own website and the site of an Internet marketing agency acting as a subsidiary. This gives DialDirect / insurance budget a score of 8 out of 10 2 of 10 Outsurance and others 0. This situation can be attributed to lack of understanding the traditional insurance companies of the importance of the Internet. However, this can completely change the picture is the advent of aggregators insurance.
insurance aggregator sites are very popular in the United Kingdom and the United States. They allow consumers to compare prices for insurance products such as car insurance, motorcycle insurance and insurance van. A person seeking insurance must complete a form on the aggregator site and is immediately presented with quotes from a number of insurance companies in line or is contacted by individual insurance companies and presented a quote by phone.
South Africa has two such sites; hippo. Co.za and cheapcarinsurance. Co.za. Hippo has entered the market with a bang. The site is quick and easy to use and provides users with instant online quotes. However t.
